There’s a Comcast store near me that still has a window ad for Superman Returns in the window. It’s still there because they moved out and no one else moved in since, but I like to think it’s because someone really loved the movie.
That’s quality printing, hasn’t Sun bleached at all
I bet the window has an anti-UV coating on it too.
Has to be UV ink and on the north side of the building.
SOURCE: Managed a print shop making stuff like this.
No one has paid to replace it or has the money to do so. I faced this challenge in bike shops with advertising media. It is risky to accept large stuff like this from brand reps. It comes down to a plan and the level of investment in the product. Looks like someone bought in and had no long term plan for the space. Looks like a business on the threshold of black to red finances.
Fact
Same with Ames IA





