Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
I don’t think its necessarily the prices that are the issue but what you’re getting for it. Games have historically not kept up with inflation and still cost less than what we were paying for SNES carts in the 90s, but now they’re the 15th sequel of some franchise and are only half finished so there isn’t much draw for customers.