Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
We all want things to cost less, but as adults, there are realities to acknowledge as to why they can’t. I never said they’re not making profit on their hardware, but their actions (announcing prices and then raising them above their competitors after tariffs were revealed) indicate that their margins are probably not very high; marketing one price and then changing it is a tangible expense that companies don’t like to do if they don’t have to. This report that we’re commenting on shows that even being the only new console this year is not enough to make it a hot holiday item.