Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
The Steam Machine is just about the only “Console” that can not be a loss leader because it’s just a PC.
If it’s too good of a deal - people will just buy them for offices.