Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
That doesn’t feel too surprising. There’s nothing really new to buy in terms of hardware; likely everyone who wanted a specific console now has one. And others like myself are waiting: I want a Switch 2 OLED, but that’s not available yet.
And there’s also the fact that many game releases now suck, with no real must-have titles for console to boost sales right now. And new physical titles are expensive.
It’s just a dip caused by a combination of factors. If GTA VI releases next november, the chart is going to look like a rocket taking off.
I don’t think I’ve ever had more great new game releases, personally.