Manor Lords and Terra Invicta publishers Hooded Horse are imposing a strict ban on generative AI assets in their games, with company co-founder Tim Bender describing it as an “ethics issue” and “a very frustrating thing to have to worry about”.
“I fucking hate gen AI art and it has made my life more difficult in many ways… suddenly it infests shit in a way it shouldn’t,” Bender told Kotaku in a recent interview. “It is now written into our contracts if we’re publishing the game, ‘no fucking AI assets.'” I assume that’s not a verbatim quote, but I’d love to be proven wrong.
The publishers also take a dim view of using generative AI for “placeholder” work, or indeed any ‘non-final’ aspect of game development. “We’ve gotten to the point where we also talk to developers and we recommend they don’t use any gen AI anywhere in the process because some of them might otherwise think, ‘Okay, well, maybe what I’ll do is for this place, I’ll put it as a placeholder,’ right?” Bender went on.


I saw an article about an artist who used AI just for overall composition, and who said that he couldn’t compete if he didn’t do this, because everyone in his field was doing it and it was significantly faster than what he used to do.
I suspect that when people say things like “AI cannot possibly help field X be more efficient like it does in field Y,” what they often really mean is, “I work in field Y and not field X.”
He’s right. You have to use the tools at your disposal. It’s not only a matter of survival but also about streamlining your work process. Focusing on the main design decisions and letting the machine do at least some of the leg work when possible. It’s more pleasant like that.
I don’t mind people hating on ai. Everybody can not use it as much as they want.