That‘s the critical one. It‘s not about budget or outsourcing or whatever. It comes down to who makes the decisions and why. In a lot of cases it‘s people with a finance background who couldn‘t care less about the medium they‘re working with and that can be a major issue. Gaming being a bigger industry than music and film combined has attracted a lot of people who only think in dollar bills and it shows. Luckily however, there are still a lot of passionate teams with leaders who have a love for games.