Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
That’s just saying overall revenue is up, but that includes digital sales like subscriptions and mobile storefront sales.
While physical sales are down, the digital sales make up for the loss to the point of actually being a 1% gain.
If it refers to the total games software market (digital sales, physical sales, micro-transactions, subscriptions and mobile), then I think I my point stands.
I wasn’t sure if “content spending” excludes say micro-transactions for software that is not available physically.