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Lugh@futurology.todayM to Futurology@futurology.todayEnglish · 11 days ago

Thanks to AI, half of all searches don’t actually generate any kind of web traffic for the website that produced the search results.

www.bain.com

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Thanks to AI, half of all searches don’t actually generate any kind of web traffic for the website that produced the search results.

www.bain.com

Lugh@futurology.todayM to Futurology@futurology.todayEnglish · 11 days ago
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Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing
www.bain.com
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As consumers rely more on AI-based search and summaries, how will brands adapt their strategies?
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  • deadbeef79000@lemmy.nz
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    11 days ago

    Accidentally good.

    It kills the click bait page view centric advertising model.

  • MyOpinion@lemm.ee
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    11 days ago

    This is the goal. Use your information to make money with no benefit to you.

  • RickRussell_CA@lemmy.world
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    11 days ago

  • Vinny_93@lemmy.world
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    11 days ago

    Which will in time mitigate the need for advertising space on websites. As long as AI stays ad-free, maybe the internet will be great again.

    • whyNotSquirrel@sh.itjust.works
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      11 days ago

      Hahaha

      • Vinny_93@lemmy.world
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        11 days ago

        Yeah I don’t really believe it either

    • peef ಠ_ಠ@lemmy.ml
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      11 days ago

      I don’t think that’s how it works.

  • OpenStars@piefed.social
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    11 days ago

    Wasn’t this already true for those regurgitated clickbait SEO optimized pages that stole views away from the true original source?

  • BigMikeInAustin@lemmy.world
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    11 days ago

    I always click on a link to give them a click. But all my searches are technical and seeing the context inside the page is usually needed. So I’m not the general person.

    • halcyoncmdr@lemmy.world
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      11 days ago

      I do that because the AI is wrong enough of the time to never be able to trust it.

      • BigMikeInAustin@lemmy.world
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        11 days ago

        True. It does not simply cut and paste. It often rewrites.

  • tauren@lemm.ee
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    11 days ago

    Thanks to people who made the decision to push AI answers ahead of search results. AI is just a tool.

  • sabreW4K3@lazysoci.al
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    11 days ago

    Shocked_Pikachu.gif

  • sunzu2@thebrainbin.org
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    11 days ago

    Capitalism in a nutshell

  • lordnikon@lemmy.world
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    11 days ago

    Thank goodness for search engines like startpage that still just gives you links and good results.

    • markovs_gun@lemmy.world
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      11 days ago

      It’s alright. It’s still full of SEO and AI slop but less so than DDG, Google, or Bing

      • lordnikon@lemmy.world
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        11 days ago

        Yeah i agree its not perfect but its better than anything I found so far.

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