For fucks sake Disney? Too tight to pay a respectable artist?
Since this article ends with,
Hopefully, Disney can clarify this and assure the world it’s all deliberate. Because otherwise, a company that can afford to know and do better, hasn’t.
It’s worth saying that Marvel has denied it, https://www.thewrap.com/marvel-denies-fantastic-four-poster-ai
So there will likely be more to this story.
I’m not convinced this is AI. If it was straight AI, there would be a lot more issues. Zoom in on any AI crowd and things go to hell quickly.
My guess is that this is a highly composited image with a handful of old fashioned human Photoshop errors.
There’s too many issues with the image. For example, why does the brown coat have buttons when it looks like a poncho?
Most of these “issues” are terrible arguments:
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AI doesn’t duplicate heads. That’s kind of the whole point of AI. You know what does duplicate features? Lazy compositing.
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It’s a retro-future movie. That’s a retro-future outfit.
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and 9) Extras don’t know how to use 70 year old props? This is surprising?
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We’re going to call out grammar errors, but ignore the flawless pencil drawing of the logo on the other poster?
This is a good argument. But they could simply have fixed the grammar errors in edit. That would also explain the cloned heads used to cover something else. Also, there are a couple of suspicious hands. Still, i’m not 100% sure.
It’s also possible that “We 4 You!” is the intended message. Like if it’s that obvious, do you think the guy who had to add “prepare 4 launch” wouldn’t have noticed it and fixed it? Clearly some post-processing happened here.
I read that as “We O(we) U” and to make it fit the theme they painted a 4 in the middle.
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The fact that its even debatable if this is AI or not is concerning. What is generated and what is real anymore? Is this the Matrix? Can I take the blue pill and forget?!
The fact that its even debatable if this is AI or not is concerning.
I find this argument a little disingenuous. Debatable is subjective. Someone might just have a really, really poor argument. Not much of a debate. Like depending on who you ask, the authenticity of the Moon landing is debatable.
Ah yes… human errors, like not getting the finger quantity correct.
This is AI.
The upper-most finger on the hand isn’t an index finger. See where it lands on the palm? The original hand was pointing and they poorly shopped it to make it look like it was holding something cutting off the index finger.
Absolutely. There are no signs to me that this is AI. This is comped by some artist either with stock photography or with material from the set.
Who cares??? “Marcel didn’t pay someone $20k to make this poster.” It’s fucking AI - everybody uses it. We’re mad because a company, who makes movies for children, not adults, used AI for a poster? Oh no, the let down. Grow up, for fucks sake. You want your fiction more lifelike? ITS FUCKING FICTION you dunces.
Calm down please, this isn’t Reddit. Thank you.
What? What does any of this have to do with Reddit?
I was trying to be funny. There was no need for your language. Why can’t we have a decent conversation?
[Movies are a form of human art] + [Comics are a form of human art]
= Using AI to make the poster of a Movie based on a famous Comic is nothing less that a dick move.
(Ps. This is NOT the cheap poster of a local event or some advertising on a magazine. “Marcel” have fucking millions of budget to pay an artist. The simple fact that “Marcel” do that, is itself a very worrying trend)
AI = wrong for creating fiction. CGI = Totally fine for creating fiction.
These movies are meant for children, and I guarantee children are not mad Marvel used AI to create a movie poster.
This has zero affect on me, because I’m an adult with responsibilities. Maybe shift your focus in life away from thuperheroeths.
You must live a sad and depressing life.
We are concerned about the misuse of AI to cheaply replace artists in very high-budget movies. Whether they be War and Peace or My Little Pony, the issue lies elsewhere. CG artists are already forced into very poor and abusive working conditions, and the last thing we need is for the audience to get used to cheap, last-minute AI work in million-dollar budget movies.
They definitely paid someone to do this poster. A company like Marvel will not have some executive use an off-the-shelf AI to generate a poster himself. Someone got paid to create a poster, and that person did a bad job - no matter if it was a compositing error or an AI error.
I thought the general consensus was; “They own their business, they can do whatever they want” - If they let this slide through, it’s their decision, and they can make whatever decisions they choose.
First, they sell us that product, but most importantly, Marvel/Disney is a very big player in the industry. If they start doing this kind of thing with their artworks and no one says nothing, there is a serious risk of seeing everyone do the same sooner or later.
In all honesty, I’m not 100% sure if this is AI poorly fixed in Photoshop or just plain bad Photoshop, but some attention to the issue is far from useless talk.
Morally bankrupt companies might use AI, certainly not everybody.
